Marc Horowitz is a Los Angeles-based artist. Horowitz performed an innovative social practice informed by his background in entertainment and advertising. His multifaceted practice now encompasses painting, sculpture, video, and installation. Equal parts postmodern and post-internet, Horowitz’s work flattens the hierarchies of culture, politics, relationally, and history creating a diverse but singular visual universe.

Marc Horowitz’s site-specific public performance, “Extremely Limited,” is part of LUMINEX 3.0 in downtown Los Angeles. The performance will take place in a confined 10’x10’ room located in a parking lot, featuring a large fan on one side and a serving window on the other. Horowitz’s task is to complete a small sculpture within three minutes, package it, and serve it through the window to a ‘customer.’ Failure to do so triggers the fan, causing chaos until the artwork is delivered. This process repeats throughout the two-hour performance.

“Extremely Limited” interrogates the pressures of time and productivity in contemporary society, exploring themes of chaos, control, loss, and recuperation. Inspired by Byung-Chul Han’s critique of burnout culture, the performance examines the struggle to maintain positivity and maximize achievement amid hustle culture. Through humor and improvisation, Horowitz challenges conventional notions of art and audience engagement, creating an immersive experience that reflects the relentless demands of modern life and encourages reflection on time, productivity, and human experience.

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